Change Grow Live

The brief

PRO worked with the UK’s largest provider of drug and alcohol treatment Change Grow Live to highlight the charity’s response to the pandemic.

The plan

With media interest in addiction raised by the pandemic, our brief was to arrange a national broadcast feature coverage with digital content. We secured and managed the filming and release of an in-depth BBC Newsnight report, including interviews with key spokespeople and insights from local service teams, addressing the issue.

The result

PRO successfully managed the filming process, ensuring our client’s messaging was effectively represented and that case studies had a clear voice throughout the feature. Engagement on social media, including on channels with national reach, successfully generated multiple follow-on media and partnership opportunities.