The brief

We were asked to create a set of simple and media-friendly messages that would make lool stand out from the pack.

In a large and fast-growing sector in Israel, seed funding company lool stands out for precise client targeting. We needed to find a way to represent this to attract the right enquiries.

The plan

lool had started working with a brand consultancy before beginning their contract with us, so we decided to build on the PR work already done. We put forward a list of key message communications and used this for all subsequent releases.

The result

We strengthened the client’s relationships with key industry media figures, which ensured excellent coverage of all lool communications.