The brief

As part of our remit to maintain high awareness of Parimatch we decided to focus particularly on the unique technology involved and so attract more interest from the top tier US and European business media. The aim was to position Parimatch as more than a betting platform, differentiating it as a technology provider of sports betting and online entertainment.

The plan

To achieve this we worked with C-suite executives to identify brand pillars – technology, branding, esports and gambling regulation.

In-depth interviews with the chief executives of Parimatch, Maksym Liashko and Roman Syrotian also revealed a rich field of angles and opportunities for strong strategic content. This became the basis of a media plan that was our guiding focus for the next three months.

We created one highly detailed, centralised and consistent message base that matched the media’s own agenda and amplified our strategy.

We worked with the client to formalise this document and ensure that all our messaging was well-substantiated and ready for any questioning.

The result

The final document became a guide for developing their approach to media and helping strengthen the brand narrative.