Planning and executing a press conference, in another country, for one of the most high profile clients anyone could be so fortunate to work for, is not an easy task. However, over the last week, this is exactly what the PR Office team has been up to.

The event was organised as part of our continued work for HRH Prince Ali’s campaign to become the next President of FIFA. It was the platform where Prince Ali would discuss the policies in his manifesto – My Vision for FIFA and Football – as well as set out his first year road map should he be successful in his campaign.

As any PR will know there is a considerable amount of work that goes into planning a conference, ranging from sourcing a location – in our case The Geneva Press Club – developing branded content, writing speeches and Q&As, inviting and confirming media, setting up interviews, preparing social content and then managing the event on the day to ensure it goes without a hitch, the media get what they need and ultimately the client is happy with the outcome.

It is no easy task, but is one that is very different to the day-to-day responsibilities for the average PR professional. And therefore, despite the late nights and early mornings working to make sure everything was ready on time – it was absolutely worth it.

The press conference was a great success; thirty of the world’s key media attended in person with more watching via a live stream, seven one-to-one interviews took place with press including Reuters, Sky Sports and Associated Press, over 100 pieces of coverage have been generated so far and there have been over 1000 mentions of Prince Ali on Twitter, an increase of more than 2450% on the previous days mentions.

The results speak for themselves. All in all this was a fantastic experience, a wonderful result, and a great story to tell. Now, on to Zurich……..and the FIFA Presidential election.