Playtika owns Bingo Blitz, the world’s most popular free-to-play mobile game. Bingo Blitz enlisted international recording artists Luis Fonsi and Nicole Scherzinger to record a single, “She’s Bingo”. We were asked to support the global launch to generate buzz and trial.

To boost media involvement, we trailed exclusive photos from the music video to global media targets including HELLO!, the Mail Online, and People Magazine, as well as celebrity and lifestyle outlets across Europe.

The song launched to 60 million views in just two weeks.