In our latest #covidー19 video series, PRO Chairman Shimon Cohen spoke with Associate Director Aaron Bass about the major challenges for businesses over the coming days following changes to the Government’s guidance.

From a communications perspective, Shimon emphasises that the biggest hurdle will be the ability “to turn that sign over which says ‘open for business'”.

Equally, he urges companies to ensure that they communicate to their customers regularly about any new developments during these testing times – something that is more important than ever before.