It was key to establish the facts. PRO assembled all the key stakeholders to agree strategy, followed by a full briefing. PRO would continue to host these daily calls with the inhouse task force to keep abreast on the latest details. PRO put together a series of questions which would help keep everyone informed and used this to draft a press statement and internal and stakeholder communications, as well as producing a detailed timeline to share with the media. The press could also then use this information to check against contradictory statements.