The brief

EIP, acting on behalf of Unwired Planet, brought proceedings against Huawei, with the case eventually heard in the UK Supreme Court. PRO was tasked with promoting the firm’s role.

The plan

PRO mapped out a timeline for media activity and the team planned media strategies for all possible outcomes, to enable the client to get maximum profile for the case no matter the result. PRO led media briefings with national media in advance of the judgement and on the day of the judgement, with EIP successfully winning the case. PRO managed all media relations and worked with the client to provide relevant content to all target media and secure relevant profile slots for key spokespeople.

The result

PRO achieved 43 pieces of coverage across national, international, IP/legal trade publications and technology media.


pieces of coverage