Celebrity star power has enormous potential to widen the reach and appeal of a charity’s work and campaigns – helping them to raise their profile, boost funds and increase their influence.
But with so many different celebrities as well as agents and representatives, it’s hard to know where to start. To help you plot a way forward, why not download our new white paper – the second in our series for charity comms professionals – about how charities can get the most out of their celebrity supporters. From how to find the right name and personality that resonates with your audience, to how to sustain the relationship over time and manage any reputational risks, a sprinkle of celebrity stardust is only a free download away.