Hunton Andrews Kurth

The brief

We were chosen to organise a breakfast briefing to familiarise UK companies with the firm’s expertise in cybersecurity.

The plan

The objective of the event was to build relationships with top tier media and brief companies on the latest global privacy and security measures.

Having an excellent Privacy and Cyber Security practice in the US, the firm wanted its UK practice to benefit from the experience.

The PRO team drew up plans for the event, including all logistics for the day. The Press was briefed and invited to attend and the breakfast went ahead with full press office support from PRO.

The result

Journalists from 10 key media outlets attended with a further 11 requesting content to be sent to them after the event. Publications including The Economist, Forbes Magazine, The Financial Times, IT Portal and The Telegraph were interested, either in attendance or afterwards.