As part of The PR Office’s ongoing profile-raising programme for Israeli real estate company, Azorim, the team organised a stakeholder breakfast briefing, held in the city at Investec bank. Azorim wanted to engage with a key individuals from across a number of sectors, including banking, legal, accountancy and real estate.

The presentation by Azorim chief executive, Dror Nagel, was held in partnership with UK Israel Business, and focussed on the current state of the Israeli economy and residential property market. The breakfast was well attended, in a packed venue. All of those who attended represent high-net worth individuals who have an interest in investing in Israel.

The programme was designed to be engaging and interactive, with lots of questions being asked towards the end and Nagel available afterwards to elaborate on the presentation. Stakeholder events are an important part of this ongoing campaign since Azorim was relatively unknown in the UK market, therefore it was important for them to develop relationships with key individuals to supplement media activity.

After the successful breakfast briefing, a number of media interviews also took place, including interviews with PropertyWeek and The Jewish News.