Playtika
![playtika2](https://theproffice.co.uk/wp-content/uploads/2023/08/playtika2.png)
The brief
Talent alone does not make advertorial campaigns news-worthy and press releases about brand partnerships are usually not of great interest to the media. Playtika sought PRO’s advice on ways it could maximise PR from celebrity campaigns.
![playtika2](https://theproffice.co.uk/wp-content/uploads/2023/08/playtika2.png)
The plan
PRO agreed the ideal talent to represent Playtika’s popular mobile games. PRO arranged exclusive interviews with high traffic consumer publications, supported by plenty of eye-catching assets.
![bingoblitzfilm](https://theproffice.co.uk/wp-content/uploads/2021/09/bingoblitzfilm.png)
Luis Fonsi and Nicole Scherzinger
“She’s Bingo”
60 million
views in just
two weeks
The result
‘Splash’ front page coverage in The Daily Mirror and online/in print in The Daily Mail, The Sun and OK! Magazine, as well as landing a People Magazine USA exclusive. PRO delivered 10 international pieces from just two 10-minute, well-negotiated ‘camera-on’ interviews with carefully briefed talent and reporters. These results require talent ‘buy in’, social media activations, visual assets and the delivery of rapid content to the right contacts.