The PR Office (PRO) has added Hudson Healthcare, a family-owned group of care homes, to its burgeoning social care portfolio after being called in for a combined media relations, digital marketing, and stakeholder engagement brief.

Hudson Healthcare specialises in residential, nursing, dementia and respite care and operates four purpose-built care homes: Haven Lodge (Portishead), Sandiacre Court (near Nottingham), Pitkerro (near Dundee) and Lornebank (Hamilton in Scotland).

PRO’s brief is to build awareness of Hudson Healthcare’s home and their high standards of care, positioning them as the ‘first choice’ for potential residents and their families, as well as local authority decision-makers, and partners across the healthcare sector.  As part of this brief, PRO will roll out a creative media relations programme targeting local and specialist trade outlets, manage Hudson’s social media presence to build visibility and drive incoming enquiries, and engage with key local government and healthcare stakeholders.

Alex Goldup, Associate Director at PRO who leads the agency’s social care clients, said: “We are delighted to add another care provider to our social care portfolio. This is the latest chapter in our long and happy association with the world of elderly care. The sector is crowded but Hudson Healthcare stands out for its commitment to high-quality care, the rich and varied activities at its homes, and its best practice in terms of staffing and ongoing investment. It deserves to be known by a wider audience and we are looking forward to playing our part.”

Samuel Maierovits, Managing Director of Hudson Healthcare, said: “We’re proud of our homes and the dedicated staff who go the extra mile for residents day after day. From special events and major refurbishments to innovation in staffing and care, we know that our homes are a treasure trove of positive stories and we’re delighted to be working with an agency whose experience of the care sector is second to none, and who can help us to share these stories with a wider audience.”

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