ReThinkHS2 alliance

The brief

To influence the public narrative around HS2 and support the partners at a time of great public interest and concern, in particular supporting Chris Packham’s HS2 petition and Lord Berkeley’s report.

The plan

We aimed to boost the images of coalition partners, identify milestones, and reach out to interested MPs by keeping up a constant stream of news.

The result

Positive articles found their way to the front pages of the Sunday Telegraph, The FT and Times. Numerous broadcast appearances and discussions were held in both houses of Parliament.