The PR Office is pleased to announce the promotion of Aaron Bass to associate director.

As part of his new role, Aaron will assist the firm’s managing directors and chairman in overseeing the day-to-day operations of the agency. Aaron will play a leading role in the agency’s internal mentorship programme through which the firm provides mentoring and development training for all staff, alongside directing the company’s internship programme where his PRO career began five years ago. In addition to his new responsibilities, Aaron will continue to lead ongoing public relations, public affairs and crisis programmes for clients ranging across both the corporate and community and not-for-profit sectors.

The PR Office chairman, Shimon Cohen, said: ‘Aaron has made a terrific contribution to The PR Office during his time here. It has been great to see him grow and develop from an intern into a respected communications consultant – it makes me very proud.’

Aaron, 31, joined The PR Office in 2014 before quickly rising the ranks. During his time at the agency, Aaron has been involved in several high-profile client projects, most notably his role in co-ordinating the Jewish community’s communications around the centenary of the Balfour Declaration that led to the creation of the State of Israel. Aaron was also instrumental in the organisation and execution of events with Prime Minister May, King Felipe of Spain and Pope Francis.

Aaron is a regular columnist for a leading Jewish newspaper, as well as contributing to charity and political titles. In 2018, he was shortlisted for the PR Moment Young Communicator of the Year.