The brief

We were enlisted by the Travelodge Owners Action Group (now AGO), a broad coalition of Travelodge landlords and asset owners, to create media pressure ahead of a contentious Company Voluntary Arrangement (CVA).

The plan

We began a targeted campaign of media relations both in response to breaking industry news, bolstered by commentary, analysis and relevant research.

The result

The activity led to a sustained flow of national coverage across broadsheets, business, and property media in the weeks for months ahead of the CVA vote. High-profile press coverage ensured the position of the coalition was well known ahead of CVA discussions. Our current client AGO Hotels was created following the completion of the CVA process. They are now a leading hybrid lease operator for the UK hotels industry.